The other night Laura and I went to Evos in Chapel Hill, which is a fast food restaurant that markets itself as being a healthy and environmentally sound fast food chain. Laura got a free range, grass fed, no hormone hamburger with air-baked fries and an organic chocolate shake. I got a crunchy Thai chicken wrap. The food was pretty good, in fact, my wrap was actually very tasty. I checked out the nutrition stats and while it was better than most fast food joints, I do not know that you can go so far as to say that it is good for you. Overall, for 2 value meals it cost us $18, which is much more than a typical fast food joint, but you justify it in your mind by saying it is healthier food that is better for the environment.
I liked evos and I like that our culture is becoming increasingly "green." However, I cannot help but wonder if it is going to get out of control and words like "organic" and "environmentally sound" will start to lost meaning and become hollow. Already, every single car company is boasting what great gas mileage their cars get (next time you see a car commercial, I guarantee they will tell you what great MPG the car gets). I guess I am skeptical that the market will be able to produce environmentally sound and healthy products. When the end goal will always be to make increasingly more money, I cannot imagine that the environment will win out in the end and sustainability will be sacrificed for profit.
I guess for now I will just have to go to Evos instead of McDonalds and try to convince myself that I am doing something positive.